Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In general, the earlier, and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industryspecific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines.
when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, the mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products.
In response, many brands are beginning to take a different approach to their Internet marketing strategies. History Webmasters and content providers began optimizing websites for search engines in the mid1990s, as the first search engines were cataloging the early Web.
Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.
The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains.
All of this information is then placed into a scheduler for crawling at a later date. Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.
According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a “process” involving manipulation of keywords and not a “marketing service.”
Early versions of search algorithms relied on webmaster provided information such as the keyword meta tag or index files in engines like ALIWEB.
Meta tags provide a guide to each page’s content. Using metadata to index pages was found to be less than reliable, however, because the webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content.
Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines. By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings. By relying so much on factors such as keyword density which were exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation.
To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources.
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used highrisk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.
Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients. Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the “crawl rate”, and track the web pages index status.
The world of digital marketing and internet depends on the word “seo” of this three word. Very big companies who sell their Proudct and Servies online. He spends his millions of dollars just on seo. After all what is this seo?
If you have also heard its name repeatedly or seen it or you are new to internet and digital marketing then you get to hear this word again and again.
Today, we are going to tell you about it in simple words. If you read this post carefully then you will easily know about SEO.
What Do You Mean By SEO?
First of all, it is very important for you to know what is the search engine. search engine is an alogrithum that gives us the right information about the information we have searched on the internet, for this, it fastly crawl, index and rank the information contained in our data base, which is called SNRP (Search engine Result Page). Seo has a very large role to bring any page to the top in the search result. google, yahoo, bing is all this search engine.
SERP– When you search in any search engine like what is Seo then the list which comes next is called SERP.
In today’s times, google search engine is the most popular because if we have to search anything we use google search engine. 70 Precent people in the world use google.
Do you know when you search anything on google then google uses 200 factor to give you the best result which is in accordance with these parameters of article google, it shows you on google’s first page. Which can get you the right information.
How search engines work?
Like if you search “what is seo” then the search engine already brings a crawl and indexed ranking item to you. Which bots of search engine and spider continuously make their ranking form by indexing 24 hours crawl and index. And as soon as you search something, it appears on the search engine Result Page (SERP).
By the way, all the search engines work differently technic. But every search engine works in three steps.
Now you must have understood what the search engine is and how it works. So now you will be able to understand the search engine optimise. Because seo is directly related to the search engine.
2. Type of Search Engine Optimisation
a. On page Seo
b. Off page Seo
There are two important factors of search engine optimization. First of all we talk about on page Seo because it is the most important factor to increase organic traffic on this website.
According to the search engine optimize your website, the work that is done on it is called on page SEO.
Doing this increases your organic traffic. The keyword search on google is called organic traffic.
On page SEO, there are lots of factors that help you to optimize your website on page. We are going to tell you some common factor.
♦ website design
♦ website speed
♦ Website Structure
♦ Website Favicon
♦ Mobile-friendly website
♦ Title Tag
♦ Meta Description
♦ Keyword Density
♦ Image Alt Tag
♦ URL Structure
♦ Internal Links
♦ Highlight Important Keyword
♦ Use Heading Tag
♦ Post-Good Length
♦ Google Sitemap
♦ Check Broken Links
♦ SEO Friendly URL
♦ Google Analytics
♦ Social Media Button
♦ HTML Page Size
♦ Clear Page Cache
♦ Website security HTTPS etc
Off Page Seo
To rank your website and post in the search engine, promoting its link on the Internet is called off Page SEO.
When your post is promoted and shared on the Internet, then it gets some signal to the search engine. Which is the search engine that increments the rank of that post.
There are lots of ways to do Off Page SEO. With the help of which you can increase your website’s Traffice by increasing your post’s ranking. We are telling you how to do some off Page.
1.Social Networking Site
♦ Facebook page
♦ Facebook group
♦ Google plus etc
2.Social Bookmarking Site
♦ Delicious etc
6.Blog Directory Submission
7.Search Engine Submission
8.Classifieds Submission Site
9.Video Sharing site
10.Photo Sharing site
11.Question and Answering Site
Type of Seo Techniques
♦White hat seo
♦Black hat seo
Seo Techniques also have two types. It is very important for you to understand. If you do not understand them, instead of increasing traffic, you damage your website.
White hat SEO
When you search engine optimization and link building from natural way to your website, it is called white hat SEO. India’s Best Hindi Blog and Blogger use this technique, it is very good for your website. With increasing website value, traffic also increases.
Black hat seo
When the search engine guidelines are not followed to rank a website in google, it is called black hat SEO. It has a bad effect on the website.